Effervescent Tablets. Not everyone knows about them. Well, we’re here to tell you the whole story. At least from our perspective.
WHAT IS A COLD DRINK?
WHAT IS A SOFT DRINK?
I ask it to my friends who drink them. And most of them do not have an answer.
HOW DO YOU DECIDE IF A COLD DRINK IS YOUR FAVOURITE?
Some say that they like it sweet. Some like it because of its fizz. Another segment of them likes it because of the instant gush of energy they give.
WHAT CAUSES FIZZ?
WHAT GIVES THIS INSTANT GUSH OF ENERGY?
Let’s bring some chemistry here.
Baking soda is a weaker version of Sodium Bicarbonate (Alkaline/Base)
When you mix Sodium Bicarbonate with Citric Acid, you get some fizz. This is because of Sodium Citrate (salt), water and carbon dioxide.
The reaction where an acid and a base react with each other and produce salt is known as a neutralization reaction.
C6H807 (Citric Acid) + 3NaHCO3 aq (Sodium Bicarbonate, Alkaline/Base) -> 3H20 (Water) + 3CO2 (Carbon Dioxide) + Na3C6H5O7 (Sodium Citrate, a salt)
This is what makes your cold drink.
Try it yourself.
Lemon has citric acid. Baking soda is a weaker version of Sodium Bicarbonate (Alkaline/Base). You mix the two. What you get is some fizz and a lemonade. Fizz in every cold drink generates from Citric Acid and Sodium Bicarbonate’s reaction. The only difference is that the industrial counterparts are stronger.
And if you think making a lemonade is hectic, what is stopping you from trying our EAZY DIGEST EFFERVESCENT tablets?
By the way, did you have the answers to the questions I asked above?
The Science Behind EAZY DIGEST
In fact, not just EAZY DIGEST. This is the fact about effervescent tablets in general. I mentioned EAZY DIGEST just for eyeballs. It is our most popular product, afterall.
To digest food well, the liquid in your stomach must be acidic. The stomach has it. It is the Hydrochloric Acid or HCl. It is so strong that it can melt a steel blade. And HCl is not the only thing over there. There’re many digestive enzymes of which, the list is long. But the catch is, too much acidity leads to indigestion. To counteract acidity, we have to introduce base or alkali in the stomach.
We call substances of such nature as ‘antacids’.
Usually, a combination of citric acid and sodium bicarbonate is a good antacid. I discussed more on it in my previous post. You can read it to know more.
Do check our EAZY DIGEST Tablets on Hasitnutrition[dot]com.
It has charmed people to such an extent that wherever in our network it has gone, we’ve got repeating orders.
– Lemon Flavour
– Digestive Enzymes
– Added Vitamins
– Effervescence
These are what make it a good choice over any regular soft drink.
Understanding Cure All and Proprietary Medicines
When I read history, I find the concept of Cure-All Medication very interesting. How it evolved to Patent Medicine, Proprietary Medicine or as you call it Over-the-Counter Medication is also worth knowing.
Let’s study the ailments of an average person throughout the year.
He would mostly be sick of the following ailments-
– Fever
– Cold
– Cough
– Diarrhoea
– Gas
– Acidity
– Stomach ache
– Headache
And you can count them. Most of the times, you can cure such ailments with rest, detox, sunlight and some home remedies. This was the concept of Cure-All Medicines.
Modern medical sciences soon receded from this end and started developing more specific medications for specific issues. But some combinations that one does not need a doctor’s prescription for have always been popular. We call them Patent or Proprietary Medicines.
And it is true, the combination of Citric Acid and Sodium Bicarbonate is a magical solution.
Our Effervescent tablets working on the same lines.
An interesting example
So many readers expressed their curiosity to know more about Cure-All Medicines and Proprietary Medicines. Let’s take another interesting example to understand.
I like eating Churans. These are Ayurvedic formulae in the form of powdered combinations that promote digestion. On their labels, they write ‘AYURVEDIC PROPRIETARY MEDICINE’.
Mostly, for convenience, they come in ball like shapes. Many of these manufacturing units are in parts of Rajasthan like Jaipur and Bhilwara.
But I do not buy and consume them for digestion. I have a healthy gut.
I consume it because-
– I find it tasty.
– It works like an appetizer for me.
– If I feel sick or uneasy, it comes handy.
Take the same example of Mango and Lemon pickles common in north-Indian households.
– They’re tasty.
– They’re digestive.
– They work like appetizers.
– When we feel sick, we can have them to feel fresh.
– After two years or more of fermentation, they can be blended and given a candy like shape to consume like a churan.
– After five or more years, they can be sundried and blended into a Masala.
– A pickle fermented for years can be a good topical application when a bee or any toxic insect stings.
So, you see. The combination is one. But it has multiple uses. The same goes with Cure-all formulae.
The Electrolytic Perspective
Remember back in eighth grade when we learned about electrolysis?
Well, our body has a process of electrolysis of its own.
A few days back, we were working on a formula of Electrolytes when I connected the dots.
It must have been long since you have passed the eighth grade. Let’s revise how electrolysis works.
In a solution, there are two electrodes. The positive electrode is called cathode, while the negative electrode is called anode. When an electric current passes through the solution, the compound in it breaks into ions. The positive ions, also known as cations are attracted to anode. On the other hand, the negative ions, also known as anions are attracted to cathode.
For example, in a salt solution, the salt compound breaks down into the positively charged sodium ions (Na+), which are attracted to the negative electrode (cathode). On the other hand, the negatively charged chloride ions (Cl-) are drawn to the positive electrode (anode).
These ions are parties to electrolysis and are thus also known as electrolytes.
Coming to the cellular level, electrolytes constantly move in and out of our cells through a process called osmosis.
Osmosis is the movement of water molecules across a semipermeable membrane from an area of low solute concentration (e.g., inside the cell) to an area of high solute concentration (e.g., outside the cell). Electrolytes play a critical role in regulating this movement of water, ensuring that our cells maintain the right balance of fluids for optimal function.
Our bodies constantly lose electrolytes through sweat, urine, and even normal bodily processes. To maintain optimal health, it is essential to replenish these essential minerals. A balanced diet rich in fruits, vegetables, and whole grains provides a wealth of electrolytes.
And what is stopping you from trying our effervescent tablets?
Do check them out.
Effervescent Tablets are an added convenience
There’s no doubt that effervescent tablets are a convenient way to have your nutrition.
Let’s do the maths.
One has to dissolve an effervescent tablet in a glass containing 250 ml of water.
Our bottle of effervescent tablets has 20 tablets.
If we were to give you this much nutrition in a liquid, it would have to be 20 x 250 ml = 5000 ml or 5 litres.
Above all, while buying, you’ll have to pay for the weight of 5 litres and the liquid.
You can easily carry a 80-100 g bottle of effervescent tablets in your bag or pocket.
Can you carry a 5 litre bottle as portably?
Which way young man?
You only have to keep the bottle with you. You can then drop the tablet in a glass of drinking water you fetch around.
This is the benefit you’re getting.
What happened at the party?
Our journey started with a pilot project of effervescent tablets. We got our first batch contract manufactured from a company in our network to have an overview of the market.
In the lunch party that followed post the Muhurt of our first factory, we didn’t display any soft drinks. Instead, we had these effervescent bottles. The guests were free to take them to their homes as well.
These tablets come in four variants- Iron, Calcium, Multivitamins and Eazy Digest. All these tablets are OTC.
We also demonstrated and educated the guests about how effervescent tablets work.
All you have to do is to take one tablet from the bottle and drop it into a glass full of at least 200 m water. After the fizz settles, you may drink it. It is this simple. There are different flavours. We have added Sucralose instead of sugar, so you can have it even if you’re diabetic.
One bottle contains 20 tablets. One tablet a day is a sufficient dosage. You can take these bottles anywhere and dissolve a tablet in drinking water you find there.
THE IMPACT WAS BOOMING! 💣
Everywhere I went following this event, be it our lawyer or any local acquaintance, everyone was really convinced about our eazy digest tablets.
Our partner doctor from the hospital, that we look after, liked Iron and Calcium tablets. The reason is that patients prefer a tasty version of the medicines. The times are also changing.
So, the next time your doctor prescribes some bitter tasting meds to supplement for calcium, iron, digestion or vitamins, you can counter-suggest him our effervescents. 😎
Caution- NEVER CONSUME AN EFFERVESCENT TABLET DIRECTLY!
Mark my Words!
While demonstrating to our guests the effervescent tablets, most of them were quick with saying “Aise hi khilado.”
And I was astonished.
My accountant told me about his relative who consumed ENO Powder directly and it gave him stomach ulcers.
I explained him using an exothermic reaction.
You dissolve a quick lime (CaO) in water (H2O). The result is Slaked Lime (Ca(OH)2 + heat).
When you dissolve it in water, by the time you have it the reaction settles.
The diluted version is the easiest way to digest nutrients. You’re helping your gut. This is the concept behind effervescent tablets.
Baking soda is a weaker version of Sodium Bicarbonate (Alkaline/Base).
When you mix Sodium Bicarbonate with Citric Acid, you get some fizz. This is because of Sodium Citrate (salt), water and carbon dioxide.
The reaction where an acid and a base react with each other and produce salt is known as a neutralization reaction.
C6H807 (Citric Acid) + 3NaHCO3 aq (Sodium Bicarbonate, Alkaline/Base) -> 3H20 (Water) + 3CO2 (Carbon Dioxide) + Na3C6H5O7 (Sodium Citrate, a salt)
That you have read this post so far, I think you would also love our effervescent tablets.